Details

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Professional Business Writing Skills

Course Duration: 2 Days

Introduction

Learn how to create business documents that say waht you mean and achive the results you want. This course not only covers the basics of how to improve your writing skills but also how to achieve the right result from your written correspondence.

Course Objectives

At the end of the course, participants will be able to:

• Structure your business documents effectively
• Avoid common grammatical mistakes
• Write in clear, concise style
• Get your message across convincingly
• Organize and structure ideas logically with appropriate language structures to convey the ideas with clarity and reader-friendly
• Understand style and tone strategies appropriate to the audience
• Give your business documents that final polish before sending to the audience.

Key Content

Module 1: General Principles of Writing

• Clarifying your objective - know where you're going and you'll know when you've arrived
• Quick and clear messages - six questions to clarify your thinking
• Who is going to read your documents? Knowing your reader helps you pitch your message

Module 2: Good Writing Techniques for Business Correspondence

• The best sequence of delivery reflects your contents
• Structuring your text - layouts to support content and draw the reader in
• How to ask for things without starting a long sequence of replies to replies
• How to give bad news - being up-front and empathising
• Responding to complaints
• Writing letters of complaint

Module 3: Writing Emails

• Why have email etiquette?
• Email etiquette for header fields
• Technical issues - signature files, attachments, elaborate fonts
• Choosing the right structure for your content and objectives
• Email style counts 
• Sending the right message
• How to minimize flaming by recognizing ambigious content

Module 4: Editing Your Work

• A top down approach to improving text
• Effective transition
• Tips to maximize impact
• Polising the words - poppy cock and commonly confused words
• Polishing your grammar and punctuation
• Spelling
• Infinitives
• Proofing your work