Operational Mastery

Operational Mastery

Category: Sales & Marketing

Specifications
Details

Operational Mastery

Duration: 2 Days

Introduction

This 2-day intensive program equips outlet teams with practical frameworks, hands-on activities, and step-by-step operational guidelines to restore brand strength, leading a team, improve service quality, and uplift sales performance.

Learning Outcomes

After attending this program, learners will be able to do the following:

  • Apply structured suggestive selling and upselling techniques
  • Enhance customer experience through kiosk interaction and QR ordering upsell touchpoints.
  • Maximise manpower productivity using cross-training, micro-tasking, and SMART deployment.
  • Improve admin accuracy for inventory, wastage, temperature logs, and daily reporting.
  • Lead small teams effectively using simple leadership and performance management frameworks.
  • Solve operational issues using structured tools and develop actionable outlet improvement plans.

Key Content

Module 1: Brand Revival & Sales Repositioning

  • Brand Identity & USP
  • Product Storytelling & Freshness Positioning
  • 3S Selling Framework
  • Upselling Scripts & Customer Engagement Lines
  • Product Pairing Strategy

Module 2: Customer Experience Journey (CEJ) Enhancement

  • Customer Journey Mapping
  • Golden Triangle Display Rule
  • QR Ordering Upsell Touchpoints
  • Onsite Interaction Techniques
  • Reducing QR Drop-Off

Module 3: Daily Operations Excellence (Production + Display)

  • 3R Ops Framework
  • Opening Production SOP
  • Display Rotation SOP
  • Freshness Indicators
  • Peak-Hour Production Flow

Module 4: Manpower Planning & Productivity for Operations

  • SMART Deployment Model
  • Cross-Training Matrix
  • Micro-Tasking
  • Zoning Strategy
  • Productivity Boosters

Module 5: Admin & Ops Management

  • A.C.E Admin Framework
  • Daily Count & Wastage Log
  • Temperature & Timing Records
  • Micro-Counting Technique
  • Reporting Discipline

Module 6: Leadership for Operation Teams

  • L.E.A.D Leadership Framework
  • Motivating Small Teams
  • Handling SOP Resistance
  • Daily Briefing Techniques
  • Micro-Recognition Moments

Module 7: Performance Management & Problem-Solving

  • 5-Why Problem Solving
  • Identifying Defects
  • Early Warning Signs
  • Corrective Action Steps
  • Preventing Repeat Mistakes

Module 8: Advanced Operations & Consistency Control

  • 3C Consistency Model
  • Peak-Hour Command Plan
  • Daily Ops Walkthrough
  • Quality Assurance Checkpoints
  • Multi-Outlet Consistency

Module 9: Upselling Integration with Operations & QR System

  • Framework
  • QR Menu Optimisation
  • Onsite Upsell Timing
  • Add-On Strategy
  • Habit Formation Techniques

Module 10: Outlet Action Plan & Commitment

  • Outlet Improvement Priorities
  • Daily/Weekly/Monthly Action Planning
  • Accountability Tools
  • Transformation Roadmap
  • Commitment Declaration

Target Audience

This program is for outlet supervisors, team leaders, senior crew, and frontline staff responsible for outlet operations, customer service, sales, team leadership, and operational consistency.

Methodology

  • Interactive lecturing
  • Interactive Question & Answers
  • Slides Presentation
  • Roleplay simulation
  • Guided reflection
  • Demo and practices

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